A presence in the media is vital to raising awareness of your organisation’s position and views, gaining public and political support, building and promoting your brand and shaping the future of your organisation.
Building A Public Relations Strategy
It is crucial to have a strong media and public relations strategy in place to prepare for any challenges your organisation may face.Public relations is a powerful tool that plays a significant part in helping you to achieve your objectives.
Our public relations training provides you with strategies to craft active media responses to key updates and news within your sector. A reactive approach establishes you as a front-runner within your industry, and allows you to play a part in shaping the future of it, to create a positive impact for both organisations and their customers.
Our Approach to Public Relations
We believe in advising our clients so that they can become public relations specialists themselves, by actively making news rather than passively responding to it. A reactive approach is the foundation of all our public relations campaigns and strategies. We work with our clients to create campaigns with authentic voices that generate positive public communications with their respective audiences.
Our approach to public relations stems from the commitment to creating media opportunities proactively. Whitehouse’s PR specialists are rigorous in our media monitoring and analysis to ensure that you are engaging fully with the news agenda and are taking advantage of every possible media opportunity. Through this we ensure that you are conveying information that is useful for journalists and provides a mechanism to communicate your messages. We befriend journalists, and in return, make them our clients’ friends.
We help hone your organisation’s messages to ensure relevancy to each audience they address, training them if necessary, to ensure they perform to the best of their ability. We believe our clients are their own best spokespeople and our strategies are based on ensuring we are addressing the relevant decision makers. Our goal is to convey the most effective messages in a constructive way that has clearly defined results and follow up activities, and that aligns with the political and policy priorities of the policy makers you wish to influence.
Public Relations Services
Our public relations consulting service has benefitted many of our clients on both a micro and macro scale. If you’re interested in learning more about what we can offer your business, click here.
Book Your Public Relations Training Session
Get in touch to enquire about our bespoke UK public affairs training sessions that will be tailored to your business’s needs.
