EU & UK Public Affairs, Media and Crisis Comms Training
Our specialised training courses/workshops are led by Whitehouse experts. We aim to equip your team and key spokespeople with the very best knowledge and training to navigate the EU and UK media, policy and regulatory landscapes.
At Whitehouse, we offer a range of training services including:
- Media training
- EU public affairs training
- UK public affairs training
- Crisis communications training
Each training session is bespoke and tailored to suit your needs and specific sector.
Whitehouse’s media training focuses on helping you deliver the right message at the right time in the right medium. We work with you to understand the appropriate channels that suit your needs, from phone interviews to television appearances. We explore the different messages and tones required for different outlets and, crucially, what journalists are looking for in a story. Through practice scenarios and continued optimisation of your messaging, our clients leave training feeling confident that they can deliver the right message to the media.
Our public affairs training provides you and your team with an in-depth knowledge of the institutions and agencies responsible for regulating your sector, how they work together and the policy process both in the EU and the UK. To effect change, companies have to understand who is driving policy and the regulatory and policy frameworks affecting their sector, so that they can deliver the correct messaging and achieve their objectives. Whitehouse also provides public affairs training that specifically looks at how to engage with the EU in the post-Brexit world. Whitehouse EU Public Affairs training provides you with the tools to build an effective communications strategy in your sector to influence EU decision making.
When it comes to a crisis, preparation is key – in fast-moving times, you need to be prepared to resolve the issue before it even happens. Our crisis communications training covers processes and escalation routes, how to craft a media response and crucial advice in order to safeguard your business for the future.
All of our training services are flexible, practical and bespoke to you. See examples of our work in our case studies page or get in touch with the team to discuss your requirements.
The Whitehouse team are qualified in CPD-accredited Bespoke Managing Risk and Crisis, trained by the LSPR.