TDMR Europe

Rebranding and rebuilding a reputable trade association.

Background

Total Diet & Meal Replacements Europe (TDMR Europe) – is a trade body for manufacturers and distributors of formula diet products set up to campaign for appropriate policy and legislation for slimming foods and make the case for these products as an effective means to tackle the obesity epidemic.

Our Strategy & Outcomes

Whitehouse has supported TDMR Europe in its regulatory, media and public relations activity to ensure a fit for purpose regulatory framework for slimming foods, contribute to the general public health debate surrounding obesity and further promote formula foods. Whitehouse has worked to delay and influence the adoption of a number of pieces of legislation of relevance to the sector.

The Whitehouse team also led and implemented an extensive rebrand to better reflect the ethos of the brand and organised highly successful seminars, webinars and events with policymakers, academics, and nutrition and health organisations, the European Commission, EFSA and various journalists. Through its effective engagement with policymakers and regulators, Whitehouse has helped TDMR Europe influence the review of the regulatory framework for total diet replacements (TDRs) and meal replacements (MRPs), managing to avoid the classification of TDRs as medical foods and that MRPs are regulated under EU general food law.