Whitehouse Communications delivered public affairs and media relations support for Low Carbon, a UK investment company committed to the development of renewable energy infrastructure. The firm built strong working relationships between Low Carbon and key Whitehall stakeholders including the Department for Business, Energy and Industrial Strategy (BEIS), HM Treasury (HMT), 10 Downing Street and Ofgem, and secured wide-ranging coverage across national, financial and trade press. The programme positioned Low Carbon at the centre of discussions on the future of UK green investment and raised the profile of its fund with policy makers and potential investors.
The challenge
Low Carbon is a UK investment company committed to the development of renewable energy infrastructure. As an investor in renewable energy, its ability to fund projects at pace and scale depends materially on the direction and stability of UK legislation, regulation and policy on green energy.
Low Carbon appointed Whitehouse Communications to engage with the UK Government to ensure that legislation and policy recognised the value of renewable technologies, to position the company at the centre of discussions around the future of green investment, and to raise the profile of its fund with policy makers and potential investors.
Our approach
Whitehouse Communications built Low Carbon a strong voice across the three arenas that most affect UK renewable energy investment: government departments and regulators; expert and investor communities; and the national, financial and trade media.
The work focused on:
- Building strong working relationships between Low Carbon and key Whitehall stakeholders including the Department for Business, Energy and Industrial Strategy (BEIS), HM Treasury (HMT), 10 Downing Street and Ofgem, ensuring the company was present in the policy and regulatory decisions shaping UK renewable energy investment.
- Convening a series of roundtable events and private briefings with policy makers, academics, institutional investors and environmental influencers, giving Low Carbon a forum in which to shape debate on the future of green investment and build direct relationships with the audiences that matter most.
- Securing wide-ranging media coverage across national, financial and trade press to raise Low Carbon’s profile and position the company at the centre of the UK’s renewable energy investment conversation.
The outcome
The programme established Low Carbon as a recognised voice in UK renewable energy investment, with active working relationships at the Department for Business, Energy and Industrial Strategy (BEIS), HM Treasury, 10 Downing Street and Ofgem, and sustained coverage across national, financial and trade press.
For Low Carbon, the combination of policymaker access, roundtable convening power and media positioning has translated into meaningful engagement in the UK policy process and a raised profile with both government and potential investors.
