Whitehouse Communications acts as Secretariat and public affairs adviser to the Urology Trade Association (UTA), delivering the UTA’s annual parliamentary reception. The 2023 reception, held jointly with The Urology Foundation on the theme ‘Keeping patient choice at the heart of NHS and MedTech reform’, brought together over 70 parliamentarians, clinicians, industry members and patient representatives to discuss the challenges and opportunities facing the urology sector.
The challenge
The Urology Trade Association (UTA) was established in 2007 to protect and promote the Drug Tariff as the preferred mechanism to support research, innovation and development in the urology industry. The urology industry is one of the largest health product suppliers to patients through the NHS, with demand for urological products expected to rise over the next decade in part because of the UK’s ageing population and the bladder and bowel complications that may develop as people get older.
For a specialist sector like urology, sustained engagement with parliamentarians, clinicians and policymakers is essential to keep the sector’s priorities on the political agenda, particularly as NHS and MedTech reform continues to reshape the environment for patient care and product access. Whitehouse Communications acts as Secretariat for the UTA and delivers the Association’s annual parliamentary reception, ensuring the sector has a regular, high-profile platform in Westminster.
Our approach
Whitehouse Communications combines its Secretariat role with end-to-end delivery of the UTA’s annual parliamentary reception, drawing on years of experience organising high-profile Westminster events.
For 2023, the reception was held jointly with The Urology Foundation, the only UK charity dedicated to all urological diseases, and centred on the theme ‘Keeping patient choice at the heart of NHS and MedTech reform’.
The work included:
- Curating the reception theme to reflect the most pressing policy issues facing the urology sector.
- Securing high-profile speakers and attendees from Parliament, the clinical community, industry and patient representative groups.
- Managing invitations, RSVPs, event logistics and on-the-day delivery.
- Ensuring UTA members were involved at every stage of the process, from theme development to speaker curation.
The outcome
The 2023 reception brought together over 70 attendees, including parliamentarians, clinicians, industry members and patient representatives, creating a high-profile platform for cross-sector discussion of the challenges and opportunities facing the urology sector.
The event advanced awareness of the sector’s policy priorities among key parliamentary and government stakeholders, reinforcing the UTA’s ongoing engagement with Westminster on the future of urology care and access to urological products through the NHS.
