If you turn on the television or pick up a newspaper this morning, doubtless you will have seen the news that Norman Baker has resigned his position as a Home Office minister.
Deputy Prime Minister Nick Clegg is expected to announce a replacement for Mr Baker shortly. In the meantime, Liberal Democrats have moved quickly to speak in favour of Mr Baker, while the Conservatives have mobilised in support of Home Secretary Theresa May.
The different accounts of the two sides notwithstanding, Mr Baker’s resignation is the latest sign of the two coalition parties using their respective communication strategies to show themselves as distinct from one another.
This was evident as both parties conducted their annual conferences last month and will continue through to the General Election. Communication strategists from both sides will be tasked not only with articulating the Conservative and Liberal Democrats manifestoes and championing their achievements in government. They will also be required to demonstrate the differences from their coalition partners.