Social media isn’t killing mass media: it’s helping it to thrive

02 September 2014

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5 MINS 30 SECS

In a new post for the Public Relations Consultants Association (PRCA) blog, Whitehouse Consultancy associate director Alex Singleton has argued that social media will not bring about the end of conventional media, but is instead helping it to thrive.

To read Alex’s column for the PRCA blog, please click here.

If you would like to understand what these developments mean, please get in touch with our specialist team.

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