8 July 2013. Westminster-based communications agency the Whitehouse Consultancy has been appointed by the National Obesity Forum to create and manage National Obesity Awareness Week 2014, which will take place from 13-19 January.
Whitehouse’s brief will include generating sponsorship to support the event, in addition to creating public relations and public affairs programmes that will highlight what the general public can do to tackle obesity. The focus of National Obesity Awareness Week 2014 will be on encouraging the public to join a national New Year’s resolution of tackling obesity by making small lifestyle changes, including healthy eating and exercise, which can make a big difference to their health and wellbeing.
Whitehouse will also be working to secure the support of high profile celebrities, sportspeople, chefs and nutrition experts to participate in a programme of events and activities taking place in the run-up to and during the week. The campaign will be led by Associate Director Emma Carr.
Emma Carr, Associate Director at the Whitehouse Consultancy, said:
“We want this to be an exciting and fun campaign that will engage the public and encourage further action from government. Everyone knows that obesity is a major issue, and our goal for this campaign is not to preach but to provide people with constructive and helpful advice about small changes that can make a big impact on their long-term health. After the celebrations at Christmas, many people look to make a healthy start to the New Year, and this is a sentiment that the Awareness Week will identify with very clearly.”
Professor David Haslam, Chairman of the National Obesity Forum, said:
“Obesity is one of the biggest public health issues in the UK and is putting the health of a huge number of people and many of our public services in jeopardy. National Obesity Awareness Week is a chance for a fresh start at the very beginning of 2014. Addressing obesity need not necessarily involve radical changes, and we hope that the public will take the opportunity to learn how they can help ensure their long-term health and that of their families.”
More information about National Obesity Awareness Week 2014 can be found at www.noaw2014.org.uk.