The Challenge 

Whitehouse Communications was appointed by Essity, a leading global health and hygiene company, to promote a more cohesive approach to NHS procurement of continence products.  

The objective was clear: move beyond the procurement orthodoxy’s narrow focus on unit cost and instead champion genuine patient-centered care, relieve pressure on healthcare professionals, and delivered better overall value for the health service.  

The Strategy 

Through tailored and targeted political engagement, Whitehouse built a strong coalition of influential supporters across Parliament, government, and industry. These advocates championed the case for ‘value-based procurement’ and pressed the NHS to reassess its purchasing practices. 

The Outcome  

As a direct result of our engagement at both government and parliamentary levels, we successfully secured a commitment from the government to deliver a paradigm shift in public health procurement through the launch of a value-based procurement methodology. 

This breakthrough marks a major step forward in embedding value-based procurement in NHS decision-making, ensuring that purchasing decisions reflect system-wide costs rather than headline prices alone. 

Keen to learn more? Get in touch at info@whitehousecomms.com to find out how we can help your organisation achieve its policy goals.