The current COVID-19 crisis shows that we can never predict exactly what challenges our society and economy might face in the future. But we believe that, with a good and practical plan in place, you can equip your organisation to be resilient whatever comes your way.
Every business continuity plan requires a strong and central strand of communication both internally and externally to minimalize the threat to the business and bring your staff, partners, advocates and customers with you.
That’s where Whitehouse can help. In a crisis, when people are confused about the situation and fears abound for the impact on the organisation, the prevailing message can dramatically shape the impact of that crisis on your organisation. In fast moving times, the narrative can move quickly, guided by many different actors, and it can be easy to lose control. It is essential that your staff and stakeholders hear and understand your message and are equipped support you with a united voice.
Our integrated crisis management service can be deployed at short notice and supports communications with all your stakeholders from your staff through to government. It spans the suite of communications disciplines from message preparation and counsel, emergency press team, social media management, stakeholder and government relations, political monitoring, internal communications and long-term reputation management. Our political consultants at Whitehouse can place a team within your team to manage all your communications; can add additional capacity – including rapid media response or running social media platforms; or can sit at exec level to advise on messaging, industry impact and government relations.
We also offer a crisis planning package: making sure you have the most effective crisis management system and channels in place so that your organisation can react quickly and effectively should a crisis occur. This includes working with you to understand how your business can best respond to a crisis; setting up the right processes and strategies for communicating swiftly but calmly to all your stakeholders; and giving you the tools to carry it out including media training, scenario plans, reactive message packages and the necessary communications channels.