Why churches get a bad press

Whitehouse’s Alex Singleton examines new research which shows what churches are doing wrong when dealing with reputational crises. In an article for the Chartered Institute of Public Relations, he writes that: “churches can reduce the fallout from a crisis by preparing well. Most of the risks are obvious – burglary, arson, vandalism, internal theft, moral failures of clergy. And having a decent set of plans and procedures in place could make a huge difference to a church’s reputation.”